Maybe your political campaign is keeping you so busy you’re struggling to find time to keep up with your role in social media. You’ve just hit a wall and are having a difficult time generating content. Chances are, you may be over-thinking it.
The great (and maybe not so great) thing about Twitter is that pretty much anything goes. Not every single tweet needs to push your campaign forward in an obvious way. The whole point of Twitter for the political candidate is to enable you to connect with more people. But unless you’re personal, it will be just as hard to connect online as it is in person. So unless your post is wildly offensive or inappropriate, it’s fine to post. That being said, there are ways to fail at Twitter, so make sure that your tweets aren’t hurting your cause.
If you’re still struggling to generate content, here is a list of what to tweet:
- Infographics
- Inspirational Quotes
- “Today in History” facts
- Radio and TV interviews
- Occasional links to your donate page
- Opportunities to volunteer for your campaign
- Commentary on national and local news
- Shout-outs to friends, volunteers, and colleagues
- Links to your blog
- Links to your website
- Retweets
- Replies to people who mention you
- Political events you’re hosting
- Pictures of your family
- Comment on current events
- Questions to followers
- Platform points
- Pictures of your volunteers
- Local events that you’ll be attending
- Relevant articles
- Pictures of you
- Fun/interesting statistics
- Political events occurring in the area
- Pictures of your hometown
- Local business highlights
- The benefits of living in your town
- What you’d change to make “home” a better place to live
- Shout out to campaign volunteers
- Thank local businesses for their support
- Breaking news
- Press releases
- YouTube clips
- How-to’s
- Trending topics, if relevant (complete with hashtags)
- Vine videos
- Links to pictures on your Instagram
- Fun facts about your town/state