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Category Archives for Blog

This is What Engineering Victory Looks Like

It’s been a busy and rewarding summer and fall for the Voter Gravity team. We crossed a lot of items off our 2015 bucket list and are consequently in a better position to serve you! It was a privilege to help campaigns soar across the finish line earlier this month. We’re already working with 2016 campaigns who are gathering voter data to fine tune their messaging and speak directly to their voters.
My favorite upgrades:

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Election 2015 Results: Congratulations to Conservatives Nationwide!

We want to congratulate all of those who fought hard this election cycle and especially to conservatives who achieved victory this week at the polls. While campaigning has ended for many, the campaigns who implemented long-term voter contact strategies continue to demonstrate the most successful results. With the suite of tools contained in the Voter Gravity platform, a campaign can maximize precious time and resources and make the most impact with their canvassing and phonebanking. Continue reading →

New Dynamic Voter Survey Means No More Waiting

Gathering data on a variety of voter types has never been easier. Voter Gravity has long possessed the ability to hold multiple surveys in one account and assign each survey to different features or walk lists. But every survey has not been available to every voter at the same time. This has changed.

Now switch surveys instantaneously! Our new dynamic survey feature still lets clients choose a default phone or mobile survey, but in the event that someone other than the target voter answers the phone or door, you can change surveys while speaking with them to account for their unique needs. With this instantaneous opportunity, there is no waiting for campaign management to make these changes. Continue reading →

New Text Messaging for Campaigns

In Voter Gravity’s ongoing quest to provide the best campaign management and voter contact platform in the market, we are very excited to announce that we now offer SMS and MMS messaging from within our system.

Texting is a particularly powerful medium because it has one of the highest open rates for any form of communication. Your message is delivered to voters in a medium they regularly use: a messaging app on their phone. Continue reading →

Podcast: Chris Littleton on Voter Databases and Grassroots Campaigning

Voter Gravity Director of Operations Chris Littleton is highlighted on Commonwealthy.com Podcast Series today, a site that aims to “Train those who know the benefits of limited government to win elections.” John Tsarpalas brings campaign and activism best-practices to conservatives as he interviews Chris on voter databases and grassroots campaigning techniques.

Check out this excerpt from today’s post on Commonwealthy.com. Click here to listen to the podcast.  Continue reading →

New Website Setup for Voter Gravity Clients

In today’s digital age it’s more important than ever to have a place for people to learn about you and your campaign online. This seems like a pretty obvious statement, but here’s where the problems start piling on.

Do you have a web designer? Do you have an easy way to add content using a system similar to a word processor? Does the website use the most up-to-date security features? Does your website work on desktop, tablet, and mobile?

Seems like a lot to think about, right? That’s just scratching the surface. There is an immense amount of work that goes into creating an effective website for your campaign including, but not limited to, integrations with third party applications. We have decided to help you solve these problems. Continue reading →

Fiorina Leads in NH in Post-CNN Debate Poll

All the talking heads were talking about Carly Fiorina’s debate performance, but were the voters of New Hampshire impressed as well?

Yes, they were.

In Voter Gravity’s latest presidential flash poll through touchtone phone responses, we surveyed 2,839 New Hampshire Republican Primary Voters the day after the CNN Debate, and they put Carly Fiorina in the top spot at 22%. Continue reading →

Simplifying Donations for Political Campaigns

Raising money should be the number one task for any political candidate. Making donations for political campaigns as smooth and integrated as possible puts the campaign on the road to success.

Last week we announced that Voter Gravity has fully integrated with best-in-business apps to bring our clients the most integrated experience possible. We are thrilled to offer an integration with Anedot, who unlike most online donation solutions, understands the needs specific to campaigns. Campaigns can use the Anedot donation tools on their websites or social media, and every donation will be automatically captured and stored in Voter Gravity. Continue reading →

4 Ways to Leverage Your Political Events with Eventbrite

Why Events, and Event Data, Matter.

For longer than many of us can imagine campaign events and fundraisers have run in a very non-data rich environment. When I first started working on campaigns back in 1996, supporters attending campaign events were asked to fill out paper supporter cards which campaigns would toil over entering into their databases, sometimes never entering them at all.

As campaigns have matured and technology has allowed for greater efficiencies and functionalities, events, and data at events, have stayed in the slow lane of progress up until late. In 2012, the Romney campaign started to evolve this process by ticketing their 236 campaign rallies through the Eventbrite platform. Because of this, they were able to amass a data set of nearly every single person that not only registered in advance to come to the event, but also accounting for the people who actually showed up. Continue reading →