Campaigns are changing. Once dominated by blast communications — TV ads, direct mail, and robocalls — the modern campaign is adapt at two-way communications. Canvassing, social media, phone banking, and peer-to-peer engagement are now more important than ever to creating a winning campaign.
The backbone of these new strategies is an effective, motivated, productive grassroots organization. But how does a campaign recruit dozens, hundreds, or even thousands of volunteers willing to give their time to help your cause? Here are six ideas to start building the campaign of the future. Continue reading →