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Voter contact for the
savvy campaign.

Map-Based Walk Lists

User-friendly, mapped-out walk lists can be created easily and route optimized, helping campaigns complete in minutes what used to take days.

Integrated Phone Banking

No more worries about installing phone lines, renting cell phones, or ordering VoIP phone systems. Voter Gravity, now including predictive dialing, lets you setup the phone banks that work best for your campaign, from major victory centers to call-from-home.

Mobile Canvassing App

Deploy walk lists to your entire volunteer team in seconds. Monitor survey results in realtime. Simple app doesn't get in the way, but helps volunteers build relationships with voters. Lists are available even if the smartphone device is offline.

By 2016, 60% of the US population will have a smartphone.

What Others Are Saying

“Gravity was a lifesaver during the Wisconsin recall.”

 

"It allowed us to effectively reach targeted voters without the usual headaches that go along with planning ground games. The best part was being able to manage a full-fledged voter outreach program, even if I were miles away. It gave our organization the ability to simultaneously focus on other areas of the campaign without spending hours on preparation and oversight."

Ashley Schultz, State Director
Wisconsin Recall Action Fund

Tech President

Even as Romney's "Orca" was going belly-up on Election Day, another group of conservatives were enjoying the fruits of labor that began long before voters headed to the polls. As the 2012 campaign began, American Majority Action, a conservative 501(c)(4) social welfare organization, invested in a new tool called "Political Gravity." While roughly comparable to what Democrats made available to volunteers for their own field operations, Gravity was a novelty on the right: It was a mobile interface into voter data designed for grassroots advocates. An organization with a Gravity license could direct activists to the doors of specific voters, offer them a script of what to say on arrival, and give them the chance to record the results of that voter contact. A smattering of other right-wing groups, including FreedomWorks, enjoyed the benefits of this new tool.

Source

Reuters

Kozaria, who works for conservative group American Majority Action, enters Milaeger's details into his smartphone using a new get-out-the-vote application called Gravity - which the group provides free to Tea Party activists - that uploads the information to a central database.

The Hill

The Gravity program is designed to better capture voter data that gets lost during the frenzied final weeks of an election.

Politico

American Majority Action’s “Gravity” voter contact platform is being deployed by canvassers from a number of conservative groups, including the deep-pocketed national tea party organizing nonprofit FreedomWorks, ahead of Election Day.

Bob Reader, Kansas State Senate, District 22

I don’t think anybody in the history of this district has ever reached 10,000 voters door-to-door. This was enabled by your software [Gravity]. I never had to stress about where am I going, how to get there, which road to turn on. You took the stress out of door-to-door, and we rocked. Thank you for your services!

Tech President

We couldn't afford Voter Vault," explains Chris Priest, a Republican who ran a successful, shoestring campaign for Morgan County, Alabama circuit clerk, referring to the voter database honed by Karl Rove and national Republicans in the past few election cycles. Besides, Priest says, a local meeting of conservatives, with the help of the state GOP, came to the conclusion that Political Gravity was better suited to the needs of the 2012 environment. (01/29/2013)

Get The Latest

“The innovation was not the technology. The innovation was the ground game.”

Harper Reed, 2012 Obama for America CTO

Blog

5 Tips for Effective Yard Signs

BY Aubrey Blankenship / Blog / 0 COMMENTS

Yard signs don't vote and, let's be honest about their role in campaigns; they are a physical sign of support when shown in people's front yards. In lower level races where name ID for a candidate is low, they can increase name ID, but forests of yard signs in front of a polling location, or jammed into a highway median, are nothing but clutter and visual white noise for the average Joe. All that said, it is impossible to beat the economic-usefulness ratio of yard signs. They offer 24/7 advertisement of your name or issue, they are extremely low maintenance, and if designed correctly, can be used multiple elections. Below are suggestions for getting the most out of your yard signs.

1. Keep them simple and to the point.

Nobody is going to bother stopping their car to read a candidate’s sign: make sure that whatever you are advocating is in big, bold letters that anyone can read and understand. And example would be “Smith for Senate”. Make that as big as possible on whatever sign design you choose to have. Having something like “Elect: John Smith for US Senate because he’s awesome” will never fit on a sign with font big enough to read.

2. Use colors that stand out.

Avoid using “common” colors that will blend into the surrounds landscape. For example, a dark green sign with brown letters will blend into lawns and will not likely be as noticeable. Good color selection will not only use uncommon colors, but will have good contrast. Red or blue on white, yellow on dark blue, white on light green, etc. These colors will not only stand out of the average lawn, but will immediately draw attention because of the fact that they are out of place.

3. Make sure to follow all election laws.

When can you put a sign up? When does it need to come down? Do I have to give the disclaimer a certain font size? Before you order thousands of dollars of yard signs, make sure that your signs will comply with local election laws. If they don’t and someone notices (aka, your opponent) they can start a suit or have a judge forbid you from using them until they are fixed. If a discrepancy isn’t noticed until just before the election, it will be disastrous for your campaign.

4. Try to have something catchy if possible.

If you are able to find a couple words that share qualities with your name, use them. “Elect Elena” “Smith for Senate” “Vote Veronica” might be some examples. The idea is to have something that will stick in the voters mind. Remember, that’s the whole point of yard signs to begin with! If you do decide to use other language on the sign, make sure that it doesn’t too closely resemble your opponent: you want to distinguish yourself apart from them.

5. Put them in prominent places.

This is especially crucial if you have a tight budget. Having 2,000 yard signs in yards with only 30 of them along prominent street will be a waste of your time and money. Make sure that you get signs along high traffic streets whenever possible. This can be supplemented by billboards or non-standard sized signs placed on private property. Also make sure that the voter understands that, once a sign is placed, they need to make sure they stay up: if they plan to mow their yard, have a party, whatever the reason might be, respectfully request that at the end of the day they are always back out for people to see.

Yard sign are an affordable, low maintenance way to help with name ID and show support for the candidate and if used correctly, they may very well help sway the flow of the election.

Voter Gravity adds Contact Tags, completes data-driven voter contact loop

BY Allen Fuller / Blog / 0 COMMENTS

This week, we're releasing a simple feature that adds a new data-driven targeting tool to Voter Gravity and makes it easier than ever to integrate all of your campaign's contacts in one place.

Tags have always been a staple of how Voter Gravity lets campaigns add data to voters so they can go back and segment audiences based on what they've learned about a voter via canvassing, phone calls, or even via Facebook friends.

Now, campaigns can add tags to contacts, making it easy to segment key audiences by online action.

Why is this important? Who cares?

Let's say Gary is running for Congress and his digital team has online ads encouraging people to sign a petition to take action on immigration.

When a person fills out that petition, their info is added as a Contact in Voter Gravity (via our integration with Zapier). Gary's campaign can then easily match that contact to the voter file. If there's a match, what started as a simple web signup is now a full profile of that voter.

This is what campaigns can do today in Voter Gravity, and it's been a great way for campaigns to integrate data from different sources with the core voter file. But what if a campaign wanted to go back and contact just those voters who signed the immigration petition?

With Contact Tags, when Gary's campaign sets up Zapier to sync their online petition signups with Voter Gravity, they can add a unique tag, such as "webform-immigration_petition-July_2014". That's obviously quite a tag, but it uniquely tells anyone in the future that this contact filled out immigration petition web form in a campaign run in July 2014.

Let's say immigration suddenly becomes a major campaign issue in September and Gary's team decides to host a town hall on the issue in the district. Thanks to smart tagging and an integrated campaign effort, they can quickly pull a list of every likely supporter in the district who filled out that online petition and invite them to the town hall. They could also segment just those contacts who are prior donors and filled out the petition and send them an issue-specific fundraising email.

Because of his integrated campaign approach -- using online activity to drive offline action -- Gary wins the election and goes to Congress. Months later when Congress debates major immigration legislation, Gary's campaign team can reach out to their supporters who have expressed interest in the issue and encourage them to get active in the debate.

The possibilities are endless for innovative, integrated, data-driven campaigns. How could you use contact tags to learn more about your target voters, and engage them to take action with messages targeted to their specific interests?

Let's have that conversation. Contact us for a live demo today: www.votergravity.com/demo.

A Candidate’s View: What Campaign Technology Could Have Meant for Me

BY Kirk Lundby / Blog / 0 COMMENTS

As a candidate for a state house of representative I had planned for many things throughout the course of the campaign, from what to say at debates and which informational briefings to attend, right down to what kind of pizza to provide for volunteers. One thing that I failed to plan for: losing. Yes, I lost the race, the dreaded thought, “What happens if I don’t get elected?” that I had pushed to the back of my mind became reality and I had to decide what to do next.

Two options became available: I could either assume the way I went about the campaign was correct and it was just a bad year or I could evaluate my methods and determine what went wrong. Initially, I choose the former: “Why of course I am a good candidate!” I told myself.  As time went on, however, I realized I had, in fact, made many critical errors. The greatest was the inability to get my message to the voters, from mailings, to calling, to yard sign placement, data and how to use it ultimately sank the ship.

Trust me, there were other flaws; poor ship design, hyping something up to be something that it wasn’t, and a captain who refused to listen to reason. But in the end, my inability to communicate the right message and track data correctly was the iceberg that brought the ship down. So I decided to change that and discover how I could avoid this mistake in the future and help others in similar situations.

Organizing data of all kinds, allowing for easy understanding of large amounts of information, and the ability to quickly filter the data are now musts in 21st century politics, and for campaigns of all sizes. That's why I'm excited about Voter Gravity. I've run for the state legislature, have seen what a campaign looks like in the real world, and In the following series of posts, I will outline some of the advantages of Voter Gravity, how to utilize the technology, and how that technology enables candidates to manage a successful campaign.

Read More       How Can We Help?

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