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Voter contact for the
savvy campaign.

Map-Based Walk Lists

User-friendly, mapped-out walk lists can be created easily and route optimized, helping campaigns complete in minutes what used to take days.

Integrated Phone Banking

No more worries about installing phone lines, renting cell phones, or ordering VoIP phone systems. Voter Gravity, now including predictive dialing, lets you setup the phone banks that work best for your campaign, from major victory centers to call-from-home.

Mobile Canvassing App

Deploy walk lists to your entire volunteer team in seconds. Monitor survey results in realtime. Simple app doesn't get in the way, but helps volunteers build relationships with voters. Lists are available even if the smartphone device is offline.

By 2016, 60% of the US population will have a smartphone.

What Others Are Saying

“Gravity was a lifesaver during the Wisconsin recall.”

 

"It allowed us to effectively reach targeted voters without the usual headaches that go along with planning ground games. The best part was being able to manage a full-fledged voter outreach program, even if I were miles away. It gave our organization the ability to simultaneously focus on other areas of the campaign without spending hours on preparation and oversight."

Ashley Schultz, State Director
Wisconsin Recall Action Fund

Tech President

Even as Romney's "Orca" was going belly-up on Election Day, another group of conservatives were enjoying the fruits of labor that began long before voters headed to the polls. As the 2012 campaign began, American Majority Action, a conservative 501(c)(4) social welfare organization, invested in a new tool called "Political Gravity." While roughly comparable to what Democrats made available to volunteers for their own field operations, Gravity was a novelty on the right: It was a mobile interface into voter data designed for grassroots advocates. An organization with a Gravity license could direct activists to the doors of specific voters, offer them a script of what to say on arrival, and give them the chance to record the results of that voter contact. A smattering of other right-wing groups, including FreedomWorks, enjoyed the benefits of this new tool.

Source

Reuters

Kozaria, who works for conservative group American Majority Action, enters Milaeger's details into his smartphone using a new get-out-the-vote application called Gravity - which the group provides free to Tea Party activists - that uploads the information to a central database.

The Hill

The Gravity program is designed to better capture voter data that gets lost during the frenzied final weeks of an election.

Politico

American Majority Action’s “Gravity” voter contact platform is being deployed by canvassers from a number of conservative groups, including the deep-pocketed national tea party organizing nonprofit FreedomWorks, ahead of Election Day.

Bob Reader, Kansas State Senate, District 22

I don’t think anybody in the history of this district has ever reached 10,000 voters door-to-door. This was enabled by your software [Gravity]. I never had to stress about where am I going, how to get there, which road to turn on. You took the stress out of door-to-door, and we rocked. Thank you for your services!

Tech President

We couldn't afford Voter Vault," explains Chris Priest, a Republican who ran a successful, shoestring campaign for Morgan County, Alabama circuit clerk, referring to the voter database honed by Karl Rove and national Republicans in the past few election cycles. Besides, Priest says, a local meeting of conservatives, with the help of the state GOP, came to the conclusion that Political Gravity was better suited to the needs of the 2012 environment. (01/29/2013)

Get The Latest

“The innovation was not the technology. The innovation was the ground game.”

Harper Reed, 2012 Obama for America CTO

Blog

How Real-Time Tracking of Your Campaign Volunteers Saves You Time & Gets You Votes

BY Brandt Edmonston / Blog / 0 COMMENTS

At Voter Gravity we’re all about making campaigns faster and more efficient. Using technology, we’re always looking for new ways to streamline campaign management and operation. We’re excited about our volunteer tracking system which allows campaigns to keep track of metrics for each volunteer. Here’s how it works:

Each volunteer is given a unique log in. When tasks, such as walk lists and call lists, they get an email, letting them know that they have been assigned tasks. They can then go to voter.mobi and log in using their personal username. When they complete their tasks, the data is uploaded into the database, which then keeps track of all information uploaded from a unique user.

With this system in place, campaigns can maximize a volunteer’s time. View how regularly they turn in results and adjust their tasks accordingly. If one of your volunteers is very efficient on phones, but not at going door-to-door, you know what to do next.

In addition to data on your volunteers, tracking their activities gives you insight into the responsive and unresponsive areas in your district.  Let’s say, for example, that you have a volunteer that consistently turned in good results, but on this particular day he/she was working in a new region and turned in very poor results. This probably is possibly not an indicator of the quality of the volunteers work, but of a less responsive area, or a bad time of day, etc.

We love the ability to do all of this in real time. If you see that a particular volunteer is not having any success making contacts in a particular area, you can change them to a location where another volunteer is having greater success. You can also view when volunteers are beginning to run low on lists, and assign or create more for them before they run out. This kind of real time control places the efficiency of campaign operations on a whole new level.\

Good luck!

Mailbox metrics: The data-driven impact of campaign direct mail

BY Ned Ryun / Blog / 0 COMMENTS

Perhaps no method of campaigning was more crucial to the creation of the conservative movement in America than direct mail. Even in today’s environment, when virtually all American voters have access to e-mail or telephones, campaign appeals in the mail remain a crucial element of successful campaigns.

Direct mail is not cheap. Furthermore, with so much junk mail arriving in the average American’s mailbox every day, you can expect a large percentage of your mailings will be immediately deposited in the trash. Because of the costs associate with large mailings, it is easy to see the appeal of relying primarily on online or telephone appeals. When conducted correctly, however, a direct mail campaign can make the difference between victory and defeat.[i]

Read More »

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