Voter contact for the
savvy campaign.

Map-Based Walk Lists

User-friendly, mapped-out walk lists can be created easily and route optimized, helping campaigns complete in minutes what used to take days.

Integrated Phone Banking

No more worries about installing phone lines, renting cell phones, or ordering VoIP phone systems. Voter Gravity, now including predictive dialing, lets you setup the phone banks that work best for your campaign, from major victory centers to call-from-home.

Mobile Canvassing App

Deploy walk lists to your entire volunteer team in seconds. Monitor survey results in realtime. Simple app doesn't get in the way, but helps volunteers build relationships with voters. Lists are available even if the smartphone device is offline.

By 2016, 60% of the US population will have a smartphone.

What Others Are Saying

“Gravity was a lifesaver during the Wisconsin recall.”


"It allowed us to effectively reach targeted voters without the usual headaches that go along with planning ground games. The best part was being able to manage a full-fledged voter outreach program, even if I were miles away. It gave our organization the ability to simultaneously focus on other areas of the campaign without spending hours on preparation and oversight."

Ashley Schultz, State Director
Wisconsin Recall Action Fund

Tech President

Even as Romney's "Orca" was going belly-up on Election Day, another group of conservatives were enjoying the fruits of labor that began long before voters headed to the polls. As the 2012 campaign began, American Majority Action, a conservative 501(c)(4) social welfare organization, invested in a new tool called "Political Gravity." While roughly comparable to what Democrats made available to volunteers for their own field operations, Gravity was a novelty on the right: It was a mobile interface into voter data designed for grassroots advocates. An organization with a Gravity license could direct activists to the doors of specific voters, offer them a script of what to say on arrival, and give them the chance to record the results of that voter contact. A smattering of other right-wing groups, including FreedomWorks, enjoyed the benefits of this new tool.



Kozaria, who works for conservative group American Majority Action, enters Milaeger's details into his smartphone using a new get-out-the-vote application called Gravity - which the group provides free to Tea Party activists - that uploads the information to a central database.

The Hill

The Gravity program is designed to better capture voter data that gets lost during the frenzied final weeks of an election.


American Majority Action’s “Gravity” voter contact platform is being deployed by canvassers from a number of conservative groups, including the deep-pocketed national tea party organizing nonprofit FreedomWorks, ahead of Election Day.

Bob Reader, Kansas State Senate, District 22

I don’t think anybody in the history of this district has ever reached 10,000 voters door-to-door. This was enabled by your software [Gravity]. I never had to stress about where am I going, how to get there, which road to turn on. You took the stress out of door-to-door, and we rocked. Thank you for your services!

Tech President

We couldn't afford Voter Vault," explains Chris Priest, a Republican who ran a successful, shoestring campaign for Morgan County, Alabama circuit clerk, referring to the voter database honed by Karl Rove and national Republicans in the past few election cycles. Besides, Priest says, a local meeting of conservatives, with the help of the state GOP, came to the conclusion that Political Gravity was better suited to the needs of the 2012 environment. (01/29/2013)

Get The Latest

“The innovation was not the technology. The innovation was the ground game.”

Harper Reed, 2012 Obama for America CTO


6 Steps to Creating Walk Lists Based on Common Sense

BY Brandt Edmonston / Blog / 0 COMMENTS

I was door knocking for a campaign one day and I finished all addresses in this one neighborhood. The walk list then indicated that I had several more addresses in a neighborhood to the north, just on the other side of a major highway. So I crossed the road and finished the walk list only to discover that my next list had me right back in the same neighborhood where I was before I had crossed.

Multiple lists and multiple crossings later (multiple exasperated exclamations as well), I realized what was going on. These walk lists were all oriented vertically (i.e. north, south) and were therefore grabbing addresses based on proximity. It didn’t take into account the fact that these were two completely different neighborhoods.

The walk lists were created based on some system or algorithm that made sense spatially, but made absolutely no sense from a practical, efficiency standpoint. I know that my experience was not a blue moon event. Based on my work with various different campaigns, and talking with multiple volunteers, this sort of inefficiency is not uncommon.

When you create a walk list with Voter Gravity, you literally look at a map and draw a circle around the houses you want in any given walk list. As an intelligent, experienced individual, you can evaluate each situation and decide on the best break up of a neighborhood. You can guarantee that the walk lists work well together, moving seamlessly between each other with the least amount of backtracking or unnecessary delays possible. Map-based walk list creation will save you, your staff, and your volunteers significant amounts of time as you work in the field, making you a more efficient and productive campaign. This is the kind of efficiency required for victory.

This kind of walk list creation is so easy it only takes a couple of minutes. (And I really mean a couple of minutes, not one of these, “Let me put you on hold for a couple of minutes” uses of the phrase.) Here are the 6 basic steps required to create the kind of walk lists that you have been wanting.

1. After logging into the Voter Gravity portal, go to Walklists > Create.

2. Next, you will see three selection boxes. Select the county, city, and precinct you wish to create walk lists for and click 'Submit.'

3. Narrow down your walk list based on specific criteria such as election history, party affiliation, age, gender, and tags. These categories are to the side of the window, and you can use as many or as few as you would like, giving you the ability to target each list.

4. Once you have filtered your walklist, you'll then want to select an export option. This is towards the bottom of the sidebar under the “Step 3” heading. Here you can choose to export to walk list or to file. Selecting either will enable you to then draw a polygon around the households on the map you wish to include in your walk list.

Start with the logical place on the map where a canvasser would start. This could be a convenient parking place, like a park or church, the entrance to a subdivision, or a major intersection. Then, create your first walklist there.

Next, create another walklist in immediate proximity to the first list. Move through the precinct creating walklist that are close to each other, just as a canvasser would.

By creating your walk lists in this order, the individual lists flow together more smoothly and just become natural checkpoints for a canvasser as they move through a precinct.

5. After you have selected which households you wish to target, you then need to name and save your walk lists.

6. Clicking 'Save' will allow you to choose whether or not to 'Export and draw more walk lists' or Export and optimize walk list.' If you choose to draw more walk lists, you can continue filtering walk lists based on the first 5 steps above. If you decide to optimize your walk lists, you'll then be taken to the Optimize screen. The Optimize screen allows you to manipulate the specific order in the list each address will appear, making certain that you have the most efficient route.

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How Real-Time Tracking of Your Campaign Volunteers Saves You Time & Gets You Votes

BY Brandt Edmonston / Blog / 0 COMMENTS

At Voter Gravity we’re all about making campaigns faster and more efficient. Using technology, we’re always looking for new ways to streamline campaign management and operation. We’re excited about our volunteer tracking system which allows campaigns to keep track of metrics for each volunteer. Here’s how it works:

Each volunteer is given a unique log in. When tasks, such as walk lists and call lists, they get an email, letting them know that they have been assigned tasks. They can then go to voter.mobi and log in using their personal username. When they complete their tasks, the data is uploaded into the database, which then keeps track of all information uploaded from a unique user.

With this system in place, campaigns can maximize a volunteer’s time. View how regularly they turn in results and adjust their tasks accordingly. If one of your volunteers is very efficient on phones, but not at going door-to-door, you know what to do next.

In addition to data on your volunteers, tracking their activities gives you insight into the responsive and unresponsive areas in your district.  Let’s say, for example, that you have a volunteer that consistently turned in good results, but on this particular day he/she was working in a new region and turned in very poor results. This probably is possibly not an indicator of the quality of the volunteers work, but of a less responsive area, or a bad time of day, etc.

We love the ability to do all of this in real time. If you see that a particular volunteer is not having any success making contacts in a particular area, you can change them to a location where another volunteer is having greater success. You can also view when volunteers are beginning to run low on lists, and assign or create more for them before they run out. This kind of real time control places the efficiency of campaign operations on a whole new level.\

Good luck!

Mailbox metrics: The data-driven impact of campaign direct mail

BY Ned Ryun / Blog / 0 COMMENTS

Perhaps no method of campaigning was more crucial to the creation of the conservative movement in America than direct mail. Even in today’s environment, when virtually all American voters have access to e-mail or telephones, campaign appeals in the mail remain a crucial element of successful campaigns.

Direct mail is not cheap. Furthermore, with so much junk mail arriving in the average American’s mailbox every day, you can expect a large percentage of your mailings will be immediately deposited in the trash. Because of the costs associate with large mailings, it is easy to see the appeal of relying primarily on online or telephone appeals. When conducted correctly, however, a direct mail campaign can make the difference between victory and defeat.[i]

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