Voter contact for the
savvy campaign.

Map-Based Walk Lists

User-friendly, mapped-out walk lists can be created easily and route optimized, helping campaigns complete in minutes what used to take days.

Integrated Phone Banking

No more worries about installing phone lines, renting cell phones, or ordering VoIP phone systems. Voter Gravity, now including predictive dialing, lets you setup the phone banks that work best for your campaign, from major victory centers to call-from-home.

Mobile Canvassing App

Deploy walk lists to your entire volunteer team in seconds. Monitor survey results in realtime. Simple app doesn't get in the way, but helps volunteers build relationships with voters. Lists are available even if the smartphone device is offline.

By 2016, 60% of the US population will have a smartphone.

What Others Are Saying

“Gravity was a lifesaver during the Wisconsin recall.”


"It allowed us to effectively reach targeted voters without the usual headaches that go along with planning ground games. The best part was being able to manage a full-fledged voter outreach program, even if I were miles away. It gave our organization the ability to simultaneously focus on other areas of the campaign without spending hours on preparation and oversight."

Ashley Schultz, State Director
Wisconsin Recall Action Fund

Tech President

Even as Romney's "Orca" was going belly-up on Election Day, another group of conservatives were enjoying the fruits of labor that began long before voters headed to the polls. As the 2012 campaign began, American Majority Action, a conservative 501(c)(4) social welfare organization, invested in a new tool called "Political Gravity." While roughly comparable to what Democrats made available to volunteers for their own field operations, Gravity was a novelty on the right: It was a mobile interface into voter data designed for grassroots advocates. An organization with a Gravity license could direct activists to the doors of specific voters, offer them a script of what to say on arrival, and give them the chance to record the results of that voter contact. A smattering of other right-wing groups, including FreedomWorks, enjoyed the benefits of this new tool.



Kozaria, who works for conservative group American Majority Action, enters Milaeger's details into his smartphone using a new get-out-the-vote application called Gravity - which the group provides free to Tea Party activists - that uploads the information to a central database.

The Hill

The Gravity program is designed to better capture voter data that gets lost during the frenzied final weeks of an election.


American Majority Action’s “Gravity” voter contact platform is being deployed by canvassers from a number of conservative groups, including the deep-pocketed national tea party organizing nonprofit FreedomWorks, ahead of Election Day.

Bob Reader, Kansas State Senate, District 22

I don’t think anybody in the history of this district has ever reached 10,000 voters door-to-door. This was enabled by your software [Gravity]. I never had to stress about where am I going, how to get there, which road to turn on. You took the stress out of door-to-door, and we rocked. Thank you for your services!

Tech President

We couldn't afford Voter Vault," explains Chris Priest, a Republican who ran a successful, shoestring campaign for Morgan County, Alabama circuit clerk, referring to the voter database honed by Karl Rove and national Republicans in the past few election cycles. Besides, Priest says, a local meeting of conservatives, with the help of the state GOP, came to the conclusion that Political Gravity was better suited to the needs of the 2012 environment. (01/29/2013)

Get The Latest

“The innovation was not the technology. The innovation was the ground game.”

Harper Reed, 2012 Obama for America CTO


Do Independent Voters Actually Prefer One Party Over the Other?

BY Kirk Lundby / Blog / 0 COMMENTS

Independent voters might seem like a daunting obstacle at first glance: they have their own political preferences that might not be able to be generalized, their voting might be unpredictable, and yet you so urgently need them for your campaign to be successful.  But are “independent” voters really all that people make them out to be? According to a recent paper by University of Alabama professor Dr. George Hawley that has been released by Voter Gravity, they are in fact more politically biased than most would think they are.  He writes:

It turns out that most of these so-called independents will admit to preferring one party over the other. The number of true independents is actually small, and always has been. More importantly, these independent “leaners” are often just as partisan as people who immediately admit to supporting a political party. In fact, they may be more dedicated to their party.

As such, it is important to understand the actual voting patterns from previous elections as well as other geographic or social data that might indicate how an independant might vote. This data can be found researched and ready to go in tech formats on the market from groups like Voter Gravity.  Is this data really important for determining who to target?  Dr. Hawley continues:

Affiliating with a party is one of the most important predictors of vote choice, but many of those who affiliate with the opposing party can be peeled away. Hillygus and Shields describe a category within the electorate called “persuadable voters.” These voters typically describe themselves as members of a political party, but they disagree with that party on one or more very important issue. Without a push, this issue is not likely going to sway their standing decision to vote for a particular party. However, if a campaign pushes that issue, either through a targeted message or more generally, such voters can be persuaded to abandon their party on Election Day.

Thus we can see that identifying and targeting independent voters will be critical to achieving success in your campaign. Check out Dr. Hawley’s full report here.

The Data on Winning by Voter Canvassing

BY Kirk Lundby / Blog / 0 COMMENTS

Every campaign guru will say a candidate needs to be knocking on doors to drum up support for your cause and help identify with voters, but does it really work? Furthermore, even if it does work, is it worth a candidate’s time? According to a paper by University of Alabama professor Dr. George Hawley released by Voter Gravity, it does make a big difference — actually, it can make THE difference. He writes:

Donald Green and Alan Gerber are the most renowned scholars of campaign techniques. In a 2000 study, they estimated that face-to-face voter mobilization increases voter turnout by 53 percent among those canvassed in a local election. These results are congruent with older studies, such as those conducted by Rosenstone and Hansen and Verba, Schlozman, and Brady In their analysis of all the major studies conducted on voter canvassing, Green and Gerber found that the overwhelming majority of all research on the subject indicates that voter canvassing boosts turnout. Based on their thorough examination of all the relevant research, they concluded that one additional vote is generated for every fourteen voters that canvassers contact. In a tight race, effective voter contact can make the difference between victory and defeat.

So, clearly it makes a noticeable, impactful difference. But does that mean that a candidate should spend time and money on canvassing instead of using volunteers and money in other areas? Not if part of your canvassing plan includes modern technology. Dr. Hawley explains that knocking on doors of voters who have already determined who they are going to vote for is, in fact, a waste of time. This is why the integration of voter identification and likely voting tendencies is so vital. He summarizes:

In a close race, effective canvassing can make the difference between victory and defeat. However, in a world of limited time, money, and volunteers, you need to target your canvassing efforts on those who can be persuaded to vote for your candidate. Because we are dealing with human beings, there is always a stochastic element – until we directly ask them, we do not know for sure if a person is planning to vote, for whom they plan to vote, or whether they can be persuaded. However, we now know enough about turnout and vote choice to make reasonable decisions regarding whom to target, and possess the technology to put that knowledge to work.

Please find Dr. Hawley’s full analysis and results here.

Full Speed Ahead

BY Ned Ryun / Blog / 0 COMMENTS

I know you’ve been waiting with bated breath for a Voter Gravity update. So now you can take a breath and I’ll catch you up on what we’ve been cooking up on this end.
First, we’ve been focused on some more under the hood stuff. We want the Voter Gravity system to move even faster and get ready for the real heavy part of the campaign season this fall. So I could describe to you everything we’ve been doing behind the scenes, but suffice it to say we’ve been focused on vroom, vroom speed. This includes massively streamline the process for opening new accounts.

Second, we’ve added some new features to our phone system by integrating with ShoutPoint. This means all your robo calls and townhalls are now integrated with the Voter Gravity database. There are two more cool features coming with the phone system by the end of the month, so stay tuned on that front.

Lastly, we’ve been working on our Knowledge Center and helping new clients get off the ground even faster with Voter Gravity and becoming more comfortable with the process. If you have suggestions on what you’d like to see in regards to videos or pro-tips, let us know.

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