Voter contact for the
savvy campaign.

Map-Based Walk Lists

User-friendly, mapped-out walk lists can be created easily and route optimized, helping campaigns complete in minutes what used to take days.

Integrated Phone Banking

No more worries about installing phone lines, renting cell phones, or ordering VoIP phone systems. Voter Gravity, now including predictive dialing, lets you setup the phone banks that work best for your campaign, from major victory centers to call-from-home.

Mobile Canvassing App

Deploy walk lists to your entire volunteer team in seconds. Monitor survey results in realtime. Simple app doesn't get in the way, but helps volunteers build relationships with voters. Lists are available even if the smartphone device is offline.

By 2016, 60% of the US population will have a smartphone.

What Others Are Saying

“Gravity was a lifesaver during the Wisconsin recall.”


"It allowed us to effectively reach targeted voters without the usual headaches that go along with planning ground games. The best part was being able to manage a full-fledged voter outreach program, even if I were miles away. It gave our organization the ability to simultaneously focus on other areas of the campaign without spending hours on preparation and oversight."

Ashley Schultz, State Director
Wisconsin Recall Action Fund

Tech President

Even as Romney's "Orca" was going belly-up on Election Day, another group of conservatives were enjoying the fruits of labor that began long before voters headed to the polls. As the 2012 campaign began, American Majority Action, a conservative 501(c)(4) social welfare organization, invested in a new tool called "Political Gravity." While roughly comparable to what Democrats made available to volunteers for their own field operations, Gravity was a novelty on the right: It was a mobile interface into voter data designed for grassroots advocates. An organization with a Gravity license could direct activists to the doors of specific voters, offer them a script of what to say on arrival, and give them the chance to record the results of that voter contact. A smattering of other right-wing groups, including FreedomWorks, enjoyed the benefits of this new tool.



Kozaria, who works for conservative group American Majority Action, enters Milaeger's details into his smartphone using a new get-out-the-vote application called Gravity - which the group provides free to Tea Party activists - that uploads the information to a central database.

The Hill

The Gravity program is designed to better capture voter data that gets lost during the frenzied final weeks of an election.


American Majority Action’s “Gravity” voter contact platform is being deployed by canvassers from a number of conservative groups, including the deep-pocketed national tea party organizing nonprofit FreedomWorks, ahead of Election Day.

Bob Reader, Kansas State Senate, District 22

I don’t think anybody in the history of this district has ever reached 10,000 voters door-to-door. This was enabled by your software [Gravity]. I never had to stress about where am I going, how to get there, which road to turn on. You took the stress out of door-to-door, and we rocked. Thank you for your services!

Tech President

We couldn't afford Voter Vault," explains Chris Priest, a Republican who ran a successful, shoestring campaign for Morgan County, Alabama circuit clerk, referring to the voter database honed by Karl Rove and national Republicans in the past few election cycles. Besides, Priest says, a local meeting of conservatives, with the help of the state GOP, came to the conclusion that Political Gravity was better suited to the needs of the 2012 environment. (01/29/2013)

Get The Latest

“The innovation was not the technology. The innovation was the ground game.”

Harper Reed, 2012 Obama for America CTO


Understanding the Impact of Direct Mail on Politics

BY Brandt Edmonston / Blog / 0 COMMENTS

An innovative study in 2004 revealed just how much political parties, partisan media, and non-profit groups combine efforts when it comes to fundraising. Koger, Masket, and Noel created 50 false identities and from those names made donations to different political organizations. They then tracked each identity.

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Spending Time on Data Organization? Zap It! Zapier + Voter Gravity

BY Brandt Edmonston / Blog / 0 COMMENTS

A Voter Gravity client ran a petition using SurveyMonkey. He wanted to add all email addresses collected with the petition to his email list in MailChimp. He also wanted to make sure he had a record in Voter Gravity of each individual that signed the petition, so that he could easily organize and categorize them.

This could have been an organizational nightmare. It could have required downloading spreadsheets from SurveyMonkey and manually updating lists in both Voter Gravity and MailChimp. Significant man-hours would be required in order to accomplish this kind of data management.

Fortunately for our clients, Voter Gravity is integrated with Zapier. This integration means that all the data transfers that our clients were going to do by hand, are completed automatically and seamlessly. In the instance above, not a single minute of valuable staff time had to be spent on this data entry.

We all know that most online applications don’t speak to each other. For example, you can’t send a list of emails from SurveyMonkey directly to MailChimp. You need to hire a developer to code a protocol for you. Zapier is that protocol. Clients set up an account with Zapier through Voter Gravity and all integration problems can be solved. In the case of our clients and the petition, as soon as they receive a new signature and email address, it is sent directly to their mailing list in MailChimp through Zapier. That name and address are also simultaneously recorded into the Voter Gravity database where the information is automatically checked against voter records and precinct information. Each new contact brought into Voter Gravity via that particular source in Zapier gets automatically marked with the data tag appropriate for the source.

Like Voter Gravity, Zapier is as committed to efficiency and saving you time. That’s why we use it. But don’t take our word for it. We let Zapier speak for itself. It is integrated with hundreds of web apps including Google Drive, Gmail, Dropbox, Twitter, Facebook Pages, Evernote, Podio, Wufoo, OneDrive, and WordPress. Check out the full list: The Zapbook!

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Deflecting Attacks: a Proven Use for Direct Mail

BY Brandt Edmonston / Blog / 0 COMMENTS

It’s a fact of life: politics can get dirty. Issue, policy and personal attacks are not uncommon. What strategies work in responding to negative attacks from your opponent?

In a Voter Gravity white paper titled Mailbox Metrics: The Data-Driven Impact of Campaign Direct Mail, Dr. George Hawley, Assistant Professor of Political Science at the University of Alabama, analyzed and compiled research on the direct mail and its effects on campaigns. In his research he came across some fascinating information connecting direct mail strategy and negative campaigning:

Pfau et al. found that a well-timed and orchestrated direct mail campaign can decrease the persuasiveness of an attack campaign on a candidate.Specifically, they found that direct mail can “inoculate” a potential voter against potentially-damaging attacks. If a candidate knows that his or her opponent is going to raise specific issues and make specific attacks, it may be in the candidate’s best interest to address these issues first via direct mail, and present the information in the most favorable light possible. Inoculation techniques furthermore seem to be effective whether they are targeted at people who already agree with a position or argument, those who are neutral, or those who oppose a position or argument.

Direct mail is often used in many different ways throughout a campaign, but has not been proven to make a difference in regards to GOTV. Using direct mail to deflect an attack campaign attacks is actually one of the effective ways to use mail.

For more findings on the effectiveness of political direct mail, read Dr. Hawley’s report here:Mailbox Metrics: The Data-Driven Impact of Campaign Direct Mail.

Read More       How Can We Help?

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