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Voter contact for the
savvy campaign.

Map-Based Walk Lists

User-friendly, mapped-out walk lists can be created easily and route optimized, helping campaigns complete in minutes what used to take days.

Integrated Phone Banking

No more worries about installing phone lines, renting cell phones, or ordering VoIP phone systems. Voter Gravity, now including predictive dialing, lets you setup the phone banks that work best for your campaign, from major victory centers to call-from-home.

Mobile Canvassing App

Deploy walk lists to your entire volunteer team in seconds. Monitor survey results in realtime. Simple app doesn't get in the way, but helps volunteers build relationships with voters. Lists are available even if the smartphone device is offline.

By 2016, 60% of the US population will have a smartphone.

Voter Gravity Features

Targeting, Contacting and Turning Out Voters

Voter Gravity is a state-of-the-art mobile canvassing solution that can be accessed by smartphone, personal computer or tablet. Voter Gravity's simple and beautiful design produces targeted, insightful and immediate information about the audiences that mean most to your campaign.

Battle-Tested Technology

Launched in 2011, the Voter Gravity solution was developed by leading grassroots campaign experts who understand both the door-to-door and online battle for each vote. Every detail within Voter Gravity focuses on how to better identify, understand and turn out voters.

Integrated solution

Voter Gravity integrates mobile technology and a web based phone system through one interface, provides an extensive database of every US voter with key data points, real time access to data collected and a user-friendly dashboard and that helps you turn information into votes.

Full Feature List

map-250Beautiful Map-Based Walk-Lists

  • Optimized: Quickly create up to 25 walk lists at a time with the user-friendly, map-based process and optimize walk routes for the most efficient canvassing of any area
  • Time-efficient: Walk-lists that took three to four days to develop and complete can now be done in minutes
  • Easy Assignment: Assign walk lists to volunteers and have them canvassing in less than five minutes
  • Surveys "On the Fly:" Fully customizable pop-up scripts and surveys can be developed to any campaign, and quickly adjusted, even while volunteers are canvassing
  • Targeted Tagging: Voter information and preferences can be readily tagged for audience, issue, location, and more

Integrated Phone and Voter Contact System

  • Built-in Phone System: Voter Gravity is one of the first on the market to link canvassing and phone systems in real-time through automated call lists via VoIP, mobile, or landlines.
  • Easy Data Access: Clients can access pre-collected and databased voter contact information quickly
  • Quick Creation: Comprehensive call lists can be created in a matter of minutes
  • Predictive Dialing: Predictive dialing can be set-up through system to re-target voters with calls

Comprehensive Contact Management

  • Integration of campaign data with the voter file
  • Donor management: Track contributions and tag individual contributions by source
  • Build relationships: Add notes and social media links to better connect with your key supporters
  • More features coming soon!

Fast and Easy-to-Use Mobile App

  • Works on any device: The Voter Gravity mobile web app is accessible from any smartphone or tablet, including iPhone / iPad, Android, Windows, and Blackberry
  • Access walk lists: Volunteers can easily access any walk list assigned to them, view directions to the next house, and enter survey results right on the app.
  • Offline access: When a volunteer pulls up a walk list, the data is download to their device, making accessible even if they lose data coverage.
  • Voter search: Volunteers can search for any voter from their mobile device, making it easy to recruit volunteers, check-in people at an event, or mark voters on election day.

User-friendly and Intuitive Dashboard

  • Easy-to-Use: Big buttons and smart navigation are welcoming and will appeal to new and seasoned volunteers alike
  • Intuitive: Smart features such as one-touch upload ensure voter information is easily recorded and managed for future outreach and action
  • Quick Data Collection: Voter data entry is quick, easy, and in real-time, allowing for maximum voter interaction time
  • Less Voter Data Loss: Mobile platform encourages easy data entry and uploads, resulting in less data loss and better results

Cost-effective and Secure

  • Cost-effective: Competitive, transparent and affordable pricing make Voter Gravity accessible to any campaign
  • Secure: Voter Gravity data is cloud-based and highly secure with industry leading protocols and firewalls in place

Great Service and Support

  • Training: Voter Gravity clients are provided detailed guides, individual support, and intuitive training modules
  • Webinars/Training Sessions:  Voter Gravity offers regular training webinars and bi-weekly product webinars
  • Easy to Reach: Voter Gravity service representatives work campaign hours to make sure users have the support and help they need

Pre-loaded Database with Extensive Voter Information

  • Current: Voter Gravity is continually updated, augmented, and scrubbed for highly accurate and current information
  • Meaningful: Built by experienced political and technology leaders who understand grassroots campaigning
  • Robust: Pre-loaded with 175+ million active voter files ready for local voter information upload/download

Contact us to take Voter Gravity for a spin.

“The innovation was not the technology. The innovation was the ground game.”

Harper Reed, 2012 Obama for America CTO

Blog

Georgia Presidential Flash Poll Results

BY Aubrey Blankenship / Blog / 0 COMMENTS

This week’s Voter Gravity Presidential flash poll was conducted in Georgia. It was conducted with GOP primary voters who voted in 4 of the last 4 primaries in addition to both of the last 2 Presidential primaries, as our target for these polls remains exclusively the Republican base.

The poll was conducted using Gravity’s touchtone survey tool, and had 6,745 respondents from across Georgia. All our clients have access to this same resource to poll voters in their respective districts at any time.

Scott Walker continues to do very well with top tier GOP Primary voters across all states within this polling, as do Jeb Bush and Mike Huckabee. Breitbart’s recent article on Voter Gravity polling referenced Rand Paul’s low numbers in state and national polls in comparison to his CPAC win. There is a pretty simple reason for this. A Voter Gravity poll recipient is at least 24 years old, with most being 40 or older.

Why is this? Because we are drawing from the voter’s election history to determine status as a consistent GOP primary voter. Younger voters have not had the opportunity to establish such historical voting patterns.

This asks a much more significant question for candidates like Senator Paul, who do very well in younger demographics, like those who participated in the CPAC straw poll. Can he carry GOP primary voters over 40, who as the General Social Survey and Fifty Thirty Eight Politics have shown that, “The average 'strong Republican' was 52.3 years old in the 2010 and 2012.”

Unquestionably, the dynamics change in a general election, but does carrying the smaller demographic of youth voters matter in a Republican Primary? As any campaign manager will tell you - mathematically, the millennial vote is not as important as older voters in the GOP primary.

Therefore – narrative is going to matter sooner than later. How issues are shaped and related to the respective demographics is going to play an important role in what supporters the respective candidates can earn.

Surprising absolutely no one, when the GOP Presidential Primary becomes a real race – the winning candidate will define a narrative that resonates with older voters to secure a win, but keeps younger voters interested enough to translate to the general election.

With regards to millennial voters, one thing remains very clear – their top concerns are not the same as older voters, with Reason-Rupe Polling actually calling them the “Politically Unclaimed Generation.”

So, what narratives will successfully walk the tight rope that bridges older and younger voters?

We don’t yet know, but the smart campaigns should be in the field doing issues based ID work right now, so they can make the right decision when the time comes. In 2016, the name ID leads will wear off, and the candidate who can best emotionally connect to voters will win the day. Data must help inform that message and tone, and 2015 is when that research should be done.

This is why Voter Gravity exists – to provide tools for data collection that inform decision making, and turn data into votes.

If you are interested in signing up with Voter Gravity to help your campaign or organization, simply request a demo of our system here.

Click here to view the flash poll results!

Ohio Presidential Flash Poll

BY Chris Littleton / Blog / 0 COMMENTS

This week’s Voter Gravity Presidential flash poll was conducted in Ohio. It was once again conducted with GOP primary voters who voted in 4 of the last 4 primaries, as our target for these polls is the Republican base.

The poll was conducted using Gravity’s touchtone survey tool, and had 7,130 respondents from across Ohio. All our clients have access to this same resource to poll voters in their respective districts at any time.

We happily acknowledge early polling has more to do with name ID and familiarity, but the results are clearly showing a trend, not only in Voter Gravity flash polls, but also with other national polling - Scott Walker has solidified his position as a Tier 1 candidate.

It’s also interesting to note that Ben Carson, despite holding no elected office, has been consistently showing better than Cruz, Paul, Christie and Rubio – considered more serious candidates by most pundits. Mike Huckabee continues to consistently earn a healthy percentage of the vote with Jeb Bush always earning one of the top spots.

In future posts, we’ll be showing some results of cross referencing these identified supporters against other data in our system such as: donor status, income levels, age or even issues to help any campaign find new donors and shape their message.

If you are interested in signing up with Voter Gravity to help your campaign or organization, simply request a demo of our system here. 

Click here to view this week's Ohio Presidential Flash Poll.

Direct Mail: Is It Worth It?

BY Kirk Lundby / Blog / 0 COMMENTS

Many campaigns will choose to have at least one direct mail effort, sometimes issue-based, sometimes non-partisan “feel good” pieces to improve the candidate’s standing in the eyes of their constituents. Regardless of why it’s released, the question needs to be asked: do they make a difference? Are they worth the time and effort needed to get them sorted and sent out? According to a paper by University of Alabama professor Dr. George Hawley, released by Voter Gravity, they can be. He writes:

Tens of billions of advertisements and solicitations are sent to Americans in the mail every single year. A substantial percentage of the population will receive more than 1,000 solicitations for charitable donations within a single year. For this reason, one might be justifiably concerned that voters may become overwhelmed by campaign material and tune everything out entirely. There is little evidence that this occurs, however. A study conducted in 2009 reached the following conclusion: while people find direct mail solicitations annoying, that annoyance does not stop them from sending donations.

Dr. Hawley explains in the course of the paper the amount of voters who can potentially be reached in comparison to other media options like TV and how using different methods of conviction can influence how effective a mailing can be. He summarizes:

Direct mail is an important element of campaigning, but it is expensive. In order to make direct mail worth the expense, it is important to be realistic about what it can do, and what can be better accomplished via other campaigning methods, such as door-to-door canvassing. Direct mail is probably not your best bet for ensuring high turnout among your voters, but it can be an effective way to raise money, and it may be an effective means of voter persuasion. However, to maximize effectiveness, direct mail campaigns should be carefully targeted.

Targeting, messages, and cost-benefit ratio are all things that must be taken into account before proceeding with a direct mail effort. Dr. Hawley further explains methods of determining this in his paper which can be found here.

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