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How to Read the Data on Why Obama Won

We’re firm believers in taking a good, hard look at data before making that next step. This includes gathering data from past elections to better inform future campaigns. Conservatives have much to learn from last year’s Presidential Campaigns and a year later, they’re still gathering insight. That’s good.

But what’s not good is when they simply sit on the data and fail to let it affect their future actions. This is one of the reasons why Voter Gravity exists – to use data to spur real, actionable insights. The outcome? Victory for your campaign.

Yesterday, a Washington Post piece by John Sides and Lynn Vavreck titled “What really decided the 2012 election, in 10 graphs” highlighted specific stats on the 2012 Presidential Election. The graphs include the following findings:

  1. Republicans liked Romney. Really!
  2. Conservative Republicans liked Romney too.
  3. Republican primary voters were not much divided by ideology.
  4. Romney appealed to the mainstream of the party.
  5. The economic fundamentals favored Obama.
  6. Party loyalty is really powerful.
  7. Most groups of voters move in similar fashion from election to election.
  8. Obama’s “gifts” didn’t amount to much.
  9. It was hard for Obama or Romney to out-campaign the other.
  10. Romney did not lose because he was perceived as too conservative.
Read their article for more detail and for a look at the graphs themselves. We encourage you to make it your mission to keep up with data on past elections. The implications for future campaigns, including your own, can’t be overstated.