How to Reach Political Independents

Political strategists today are obsessed about independent voters as the gatekeepers to election victory. But is that really the case? Who are they and what impact do they have on politics today? How can your campaign effectively reach independents?

Download the Voter Gravity report by Dr. George Hawley, assistant professor of political science at the University of Alabama and dive into the latest research revealing recent trends that impact your campaign. Discover the answers to these important questions:

  • Partisans are your most reliable voters, but are many independents closet partisans?
  • What is the difference between independents that lean toward the Democratic Party and those who lean toward the Republican Party?
  • Is the number of self-described independents is increasing and if so, at which party’s expense?
  • Do independents pay less attention to politics?


Download Political Independents: Who They Are and How to Reach Them