The Data-Driven Impact of Direct Mail

There’s no doubt that direct mail plays a large role in politics. The question is, how effective is direct mail in 2016 campaigns? Dr. George Hawley dispels the myths and dives into the latest research on the true impact of campaign direct mail.

Read our Voter Gravity report  to learn what the latest research tells us about:

• The impact of direct mail on vote choice
• The responses to partisan and nonpartisan direct mail
• How direct mail succeeds when using social pressure
• Why some campaigns rely on direct mail more than others
• How to maximize the effectiveness of a direct mail campaign

Grab our free report: “Mailbox Metrics: The Data-Driven Impact of Campaign Direct Mail.”

The data-driven impact of campaign direct mail

Is direct mail an effective method for getting voters to the polls? What about fundraising and voter persuasion?