CEO Ned Ryun spoke today at Campaign Tech East‘s “Making More of Mobile” panel in Washington, D.C. The purpose of the 2-day event was to “show you how to be smart with data without breaking the bank, catch you up on the newest social media targeting options, and break down the ingredients of a winning grassroots digital effort.”

The panel of six discussed how campaigns in 2014 can succeed with mobile, since it’s no longer an option but a necessity: “More than 55% of Americans are now smartphone owners, and mobile adoption rates continue to rise rapidly.”

Ned talked about the importance of adopting campaign technology and how mobile can produce valuable, targeted voter contact because at the end of the day, it’s about “having the right live conversation with the right people.”