The likelihood that your campaign is using social media is pretty high. There’s an even higher chance that you are using Facebook since it’s the largest network in existence. A lot of campaigns think they are using their Facebook page appropriately, but in our experience, there are lots of areas where a campaign can improve.
A few ways you can improve your Facebook presence: use better pictures, share editorials/articles that you have opinions about, and advertise to connect with more people.
These are all great ways to grow your Facebook reach, but these things don’t necessarily mean you are using Facebook to its fullest potential. If you want to do one thing to truly improve your Facebook presence we suggest that you interact with your audience.
Yep, it’s that simple. Just respond to them when they make a comment in support, when they ask a question, or when they disagree with your opinion about something.
Facebook is a place where people want to be heard and recognized. As a politician (or hopeful politician) your job will be to listen and respond to your constituents — iif you are doing your job correctly. You might as well start by having a great track record of interaction on your Facebook page.
When you interact with people on your Facebook page a few things will happen:
- First, people will want to communicate with you because they know they will receive some kind of response. This will encourage people to follow your postings as well as feel like they have a connection with you.
- Second, this will encourage people to share your information because they want their friends to know that they have the ability to communicate with you. This does two things, it spreads your information to people you didn’t have access to before and, possibly, garners more votes.
- Third, interacting on your Facebook page will give you a great idea as to what to talk about on the campaign trail. You will become the expert when it comes to speaking about issues that your constituents care about. There’s nothing wrong with that, right?
Get out there and make a change…starting with Facebook.