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Voter Gravity featured at Esri conference

Esri Booth 2013It’s not often that you get to use the word “beautiful” in politics, but thanks to Esri, Voter Gravity 2.0 features beautiful new maps to help campaigns visualize their data more easily.

The maps integrated into Voter Gravity are primarily from Esri, a global geospatial technology company. Last week in San Diego, the Voter Gravity team had the chance to demo our unique map and mobile-based voter contact solution to the more than 15,000 attendees of the Esri User Conference. Continue reading →

Voter Gravity 2.0 arms campaigns with the power to turn data into votes

Voter Gravity 2.0 has arrived, bringing with it stunning, next-generation maps, faster walk-list optimization, an innovative new canvassing app that works on any smartphone, an integrated phone banking feature, and the ability to track all of your data in real-time.

What this really means is that you can now build a bigger, faster, and more targeted voter contact effort than ever before. You can target the right voters, reach them with the right message, and motivate them to action. Continue reading →

Voter Gravity congratulates Andy Barkett, new RNC CTO

Voter Gravity would like to congratulate Andy Barkett on his hiring as the new Chief Technology Officer at the Republican National Committee.

“Hiring Andy is a positive step in the right direction for the RNC. It puts everyone on notice that they are serious about leveraging technology,” said Voter Gravity CEO Ned Ryun. “Voter Gravity is all about deploying data, analytics and technology broadly to impact elections, and we look forward to seeing more good news like this come out of the RNC.” Continue reading →

Six Ways to Build a Winning Grassroots Organization

Campaigns are changing. Once dominated by blast communications — TV ads, direct mail, and robocalls — the modern campaign is adapt at two-way communications. Canvassing, social media, phone banking, and peer-to-peer engagement are now more important than ever to creating a winning campaign.

The backbone of these new strategies is an effective, motivated, productive grassroots organization. But how does a campaign recruit dozens, hundreds, or even thousands of volunteers willing to give their time to help your cause? Here are six ideas to start building the campaign of the future. Continue reading →

6 Ways to Recruit Volunteers

Campaigns are changing. Once dominated by blast communications — TV ads, direct mail, and robocalls — the modern campaign is adapt at two-way communications. Canvassing, social media, phone banking, and peer-to-peer engagement are now more important than ever to creating a winning campaign.

The backbone of these new strategies is an effective, motivated, productive grassroots organization. But how does a campaign recruit dozens, hundreds, or even thousands of volunteers willing to give their time to help your cause? Here are six ideas to start building the campaign of the future. Continue reading →

3 ways Big Data can change your campaign

Last November, despite a rocky economy and high unemployment, Barack Obama won the White House. And while there have been many debates about how he won, almost every observer will agree that one of the biggest factors was his groundbreaking use of data.

But what does that mean exactly? And how does it apply to someone running for the state legislature or county commission? Continue reading →

Ned Ryun on the Technology Divide

In case you missed it, an op-ed by Ned Ryun was featured in The American Spectator recently that tackles the fundamental question about how the GOP approaches voter contact.

“…the biggest gap we have with regard to databases and technology is not on the technical side. The real issue is whether the right will accept the idea that data and technology should be so integrated into our decision making, get-out-the-vote operations, and messaging efforts, that it becomes a part of our DNA.” Continue reading →