Voter Gravity is proud to provide demographic & lifestyle data from Esri. Voter Gravity has integrated Esri Tapestry Segmentation into our Esri base maps. Esri Tapestry Segmentation combines of all the possible demographics you may encounter — whether you live in an Urban city or a rural area. They break six main categories into 65 different segments.

Any map that you pull up in Voter Gravity can give you information about your targeted area based on the 65 segments, broken down into 12 tapestry summary groups. Esri calls these “LifeMode Summary Groups” which are characterized by lifestyle, lifestage, and shared experience, such as being born in the same time period or a trait like affluence.

To give you a taste of Esri’s demographic and lifestyle data, here’s a tool, just for fun. Type in your ZIP Code to see information about your neighborhood. Click here!