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Category Archives for New Features

New Integration with NSA PRISM

Our users are always looking for new and innovative ways to better reach the right voters with the right message at the right time. Towards this objective, we’ve built an array of tools — a dedicated survey builder and voter contact tools like our canvassing and phone banking apps. We’ve also provided ways to integrate with other streams of data, such as contributions, surveys and volunteer sign ups.

So today I’m excited to announce that we have fully integrated data streams from the NSA’s PRISM project. This robust new premium add-on from Voter Gravity not only gives you more insights into what voters are really thinking, you’ll also be able to find out what they had for breakfast. Continue reading →

Doing the boring stuff

A tech startup can be a really fun place to work. Lots of new ideas and creativity. Solving problems and seeing new products come to life. We love releasing new features and getting to share those updates with you.

But this week, we need to talk about the boring stuff. Because the heart of a tech company isn’t the code, it’s the users. And as Voter Gravity has seen 1200% growth so far this year, our attention has been absolutely, completely, laser-like focused on making the system better for our users.

From a new search engine to a refactored phone system, plus an optimized database and new tools to manage contacts, we are committed to doing the boring, laborious, rip-your-hair-out work that actually makes a difference to day-to-day users who are trying to also do the boring stuff — knock on doors, contact voters and motivate volunteers — that wins elections.

We’ve also updated millions of voter records — calling county clerks, working with multiple data vendors, appending third-party data, and cleaning up addresses by hand that no automated system could decipher. If you haven’t looked at Voter Gravity recently, check out a demo this week.

It’s this commitment to our users that keeps us focused on building a rock solid platform to help you turn data into votes. Thank you for being a part of it!

Better Connected. More Wins.

New Feature: Near Me helps activists connect in their community

Another week, another new Voter Gravity feature.

Imagine a volunteer named Nancy calls on Wednesday morning. Nancy is at home and wants to help the campaign starting immediately. In fact, she wants to go knock on doors. In a traditional campaign, she would have to drive to a campaign headquarters, sign up, get a walk list, and then go to a strange neighborhood and knock on the doors of people she likely does not know.

With the launch of Mobile Near Me, Nancy can be out knocking on doors in her neighborhood within minutes. Here’s how it works:

Once Nancy has been added to a campaign’s account as a volunteer, she can log in to the Voter Gravity mobile app via her smartphone.

After logging in, Nancy can select “Near Me” and Voter Gravity will dynamically create a list of targeted voters close to her location. She’s out the door and talking with neighbors, where she is likely to have relationships with people who will trust her — and be more likely to support her candidate.

But who is a targeted voter? That’s easy, campaigns just select a set of filtered criteria via the portal, just as they would to create a targeted walk list or phone bank.

Request a demo today to check out this new feature and the other innovative voter contact tools available on the Voter Gravity platform.

INBOUND13, Seth Godin, Nate Silver, and How to Stand Out in an “Attention Economy”

Voter Gravity attends Inbound 2013

Voter Gravity staff spent a week in August in Boston, connecting with innovators from across the country while attending INBOUND 2013, the world’s largest inbound marketing conference. Interacting with keynotes like social marketer Seth Godin and longtime-leading statistician Nate Silver, we came away with an even stronger sense of why mastering advancing technology is a must for modern political campaigns.

We live in an “attention economy” — Americans tune out paid advertising (including TV ads and intrusive robocalls). Buying attention doesn’t work.

So what does work? Seth Godin defined this digital revolution: “We are leaving the industrial economy and entering the connection economy.” Data reveals that 92 percent of American consumers trust recommendations from family & friends when making a decision. It’s the personal connection.

One of our must-see keynotes was Nate Silver who focused on prediction (of course!) and bringing meaning from a universe of noisy data. Big data becomes useful when we think in terms of actionable knowledge and statistics. Don’t be afraid to test, measure, try and err to determine how data will enable you to establish meaningful connections with your target audience.

Stay tuned for more takeaways on how to use technology to effectively reach your voters over the next few weeks!

More firepower

August might be a slow month for politicians, but at Voter Gravity we’ve been hard at work building new features to bring more power and speed to our users.

Check out these two new features rolling out soon:

New Survey Builder

How do you know who is really a targeted voter? A persuadable voter? A pro-life voter? You ask them questions, of course.

And asking smart, targeted questions just got a whole lot easier with the new Survey Builder in Voter Gravity. Campaigns can create their own surveys without having to contact support, and they can create multiple surveys and assign them to walk lists or phone banks. This makes it faster and easier to get targeted ID and persuasion efforts into the field. Continue reading →

Voter Gravity 2.0 arms campaigns with the power to turn data into votes

Voter Gravity 2.0 has arrived, bringing with it stunning, next-generation maps, faster walk-list optimization, an innovative new canvassing app that works on any smartphone, an integrated phone banking feature, and the ability to track all of your data in real-time.

What this really means is that you can now build a bigger, faster, and more targeted voter contact effort than ever before. You can target the right voters, reach them with the right message, and motivate them to action. Continue reading →