Tag Archives for social media tips

Your Campaign Blog Needs These Five Things

Your Campaign Blog

Most campaigns struggle with getting their message to their constituents. The hot topics of the day or single issue voters can really derail a campaign’s ability to adequately get their message across without being sidetracked. If this is the case with your campaign, your website, and specifically your campaign blog, needs to become the place where people can get your opinion and views about issues that are important to the office for which you are running. Here are five ways to improve your campaign blog. Continue reading →

10 Free No-Nonsense Stock Photo Sites for Your Campaign

When you’re looking for images to use in your social media or websites, it’s important to note that you can’t just copy and paste images from your Google search. We all know this. But what’s the alternative? While we recommend purchasing graphics from sites like Bigstockphoto.com and iStockphoto.com, it’s always good to know you’re options. Continue reading →

37 Tweet Ideas for the Political Candidate

Maybe your political campaign is keeping you so busy you’re struggling to find time to keep up with your role in social media. You’ve just hit a wall and are having a difficult time generating content. Chances are, you may be over-thinking it.

The great (and maybe not so great) thing about Twitter is that pretty much anything goes. Not every single tweet needs to push your campaign forward in an obvious way. The whole point of Twitter for the political candidate is to enable you to connect with more people. But unless you’re personal, it will be just as hard to connect online as it is in person. So unless your post is wildly offensive or inappropriate, it’s fine to post. That being said, there are ways to fail at Twitter, so make sure that your tweets aren’t hurting your cause.

If you’re still struggling to generate content, here is a list of what to tweet:

  1. Infographics
  2. Inspirational Quotes
  3. “Today in History” facts
  4. Radio and TV interviews
  5. Occasional links to your donate page
  6. Opportunities to volunteer for your campaign
  7. Commentary on national and local news
  8. Shout-outs to friends, volunteers, and colleagues
  9. Links to your blog
  10. Links to your website
  12. Replies to people who mention you
  13. Political events you’re hosting
  14. Pictures of your family
  15. Comment on current events
  16. Questions to followers
  17. Platform points
  18. Pictures of your volunteers
  19. Local events that you’ll be attending
  20. Relevant articles
  21. Pictures of you
  22. Fun/interesting statistics
  23. Political events occurring in the area
  24. Pictures of your hometown
  25. Local business highlights
  26. The benefits of living in your town
  27. What you’d change to make “home” a better place to live
  28. Shout out to campaign volunteers
  29. Thank local businesses for their support
  30. Breaking news
  31. Press releases
  32. YouTube clips
  33. How-to’s
  34. Trending topics, if relevant (complete with hashtags)
  35. Vine videos
  36. Links to pictures on your Instagram
  37. Fun facts about your town/state

3 Social Media Tips for the Political Candidate

By now, you’ve realized that if you don’t have an online presence your campaign is in serious trouble. This year, smartphone users have expanded to include 67% of the U.S. population. An incomprehensible amount of information is at the fingertips of the three out of four Americans who own a computer.

The stats say it all: the Internet has become the biggest forum for discussion available. With an online presence you could be a powerful part of that discussion. Without a strong presence you’re going to be left behind. Here are three social media tips that you, as a candidate, can apply to lay the foundation for a killer online digital campaign:

Publish often. And enjoy it. 

This can be the time to really enjoy getting involved in the discussion. Almost everyone with a strong opinion will want to express it. If you let your accounts lag behind, you’re sending out an image that you can’t keep up. If, however, you step up to the plate, you’ll prove that you can keep up with the trends while pushing your ideas forward. People will want to follow someone who can keep up. It’s a win-win for everyone!

Here’s the key: select at least one person to drive your social media campaign. The intern who publishes whatever you shoot to him or her isn’t going to cut it. While you should produce original content as much as you can, appoint a digital specialist early on in the campaign.

Post with purpose.

In order to become a powerful part of the conversation (and truly augment your offline campaign), make sure you’re touching on the issues people care about – and are already talking about – instead of a copy/paste from your to-do list. Yes, tweet links to press releases and endorsements, as well as updates on your campaign website and blogs, but don’t stop there. Comment on national and local news, and include pictures of your events, yourself, and your supporters. 

Get ideas from other candidates who are doing a good job online. On many popular accounts, you’ll see replies, retweets, mentions, hashtags, and shout-outs. Remember that being relevant always means involving your audience. On Twitter, follow other accounts. Don’t even be “that guy” who prides himself in Twitter account with 10,000 followers while he follows none. He’s missed the point of social media. Pursue engagement and invite feedback.

Check your work. 

There is no magic formula to a successful social media campaign. But there are formulas that you’ll discover work for you. Know your data and make sure that you’re doing the right work. For instance, posts tend to be shared and liked more on weekends than throughout the week. Blogs, on the other hand, often have the most viewers early in the morning. Always know what’s working and what’s not working. Use a program that tracks your reach (such as BufferApp.com or ManageFlitter.com).

Staying on top of analytics will help you know who’s following what, the posts that people are actually reading, pages that your audience clicks through on your site, keywords that they respond to, etc. With this information you will be able to tailor the words that you use and the information that you put out in order to reach as many people as possible, resulting in new supporters.