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Tag Archives for data-driven voter contact

Campaign Hack: Creating a Better Target Audience

The Voter Gravity platform prides itself in a user-friendly interface and navigation. The newest adjustments to the look and feel only further emphasize our efforts to continually improve the system based on feedback and the needs of users. That said, here’s a quick insider’s campaign hack you may not have realized was available to make your list preparations even easier.

Campaign Hack: Creating a Single Umbrella Tag

While we provide many options for developing your target audience, whether for door-to-door efforts or phonebanking, it’s possible that from among selections of election histories, party affiliations, and other options you may find yourself wanting to reuse that same criteria over and over again. Rather than choosing from each individual field every time you load a new precinct to pare down which voters you wish to contact, you can eliminate those steps by developing a single umbrella tag.

Under the Voter Data menu selection choose Export List. From here, choose from the various options for building a target universe just as you normally would in other areas of the system. Remember, in this screen you don’t have to select geographic parameters if you want to encompass all voters from your account.

Voter Gravity Hack of the Month

After pressing Submit to apply those choices, you can scroll to the bottom of the page and select a tag, using Tag Filtered Voters, to label everyone. This of course requires you to first create that tag but, if you haven’t, it can easily be done under Manage in the menu sidebar and choosing System Tags.

Voter Gravity Hack of the Month

Having completed this process once, you’re set for building your walklists and phonebanking lists by now choosing this new tag as the sole defining criterion. Especially when constructing walklists, working precinct by precinct, establishing this simple model beforehand can save you a lot of time!

We hope this campaign hack will help you maximize every possible moment during your voter contact efforts. If you have any questions or requests for future tips and hacks, please email support@votergravity.com.

This is What Engineering Victory Looks Like

It’s been a busy and rewarding summer and fall for the Voter Gravity team. We crossed a lot of items off our 2015 bucket list and are consequently in a better position to serve you! It was a privilege to help campaigns soar across the finish line earlier this month. We’re already working with 2016 campaigns who are gathering voter data to fine tune their messaging and speak directly to their voters.
My favorite upgrades:

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New Text Messaging for Campaigns

In Voter Gravity’s ongoing quest to provide the best campaign management and voter contact platform in the market, we are very excited to announce that we now offer SMS and MMS messaging from within our system.

Texting is a particularly powerful medium because it has one of the highest open rates for any form of communication. Your message is delivered to voters in a medium they regularly use: a messaging app on their phone. Continue reading →

Podcast: Chris Littleton on Voter Databases and Grassroots Campaigning

Voter Gravity Director of Operations Chris Littleton is highlighted on Commonwealthy.com Podcast Series today, a site that aims to “Train those who know the benefits of limited government to win elections.” John Tsarpalas brings campaign and activism best-practices to conservatives as he interviews Chris on voter databases and grassroots campaigning techniques.

Check out this excerpt from today’s post on Commonwealthy.com. Click here to listen to the podcast.  Continue reading →

New Website Setup for Voter Gravity Clients

In today’s digital age it’s more important than ever to have a place for people to learn about you and your campaign online. This seems like a pretty obvious statement, but here’s where the problems start piling on.

Do you have a web designer? Do you have an easy way to add content using a system similar to a word processor? Does the website use the most up-to-date security features? Does your website work on desktop, tablet, and mobile?

Seems like a lot to think about, right? That’s just scratching the surface. There is an immense amount of work that goes into creating an effective website for your campaign including, but not limited to, integrations with third party applications. We have decided to help you solve these problems. Continue reading →

Integrate Like Obama

Voter Gravity Announces New Email, Survey, Event and Fundraising Integrations

Over the last generation, technology has changed our lives in ways we couldn’t have imagined. From personal photos that needed labs to develop film, to information seekers who relied on hours of scouring through books to find answers for the millions of tourists staring at maps to locate their destination, technology has made these once-complex tasks incredibly simple.

What has technology really done for us? Technology has saved us time. Time is one of the most precious commodities of the 21st century. With the time saved we can focus on a variety of other things that make us far more productive. Continue reading →

Here’s What A Modern Campaign Looks Like

Using campaign technology correctly means accomplishing the gold standard in politics — live interactions with voters. While many campaigns (of all sizes) still use paper walk lists and pens when contacting voters, our clients are doing incredible things with our system. We’re seeing truly remarkable modern campaigning going on. Hats off to you!

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Why you should use Anedot for your Campaign Donations

As someone who has helped quite a few candidates and non-profits get off the ground, I’ve found that the most obvious elephant in the room is the ability to gather funds.

I have used Anedot for every statewide non-profit I have worked with as well as small, local races. Here are a few reasons why I chose (and will continue to choose) Anedot.

Every campaign needs the ability to collect donations, this is pretty obvious, but not every campaign knows the best ways to go about doing it. Most campaigns default to Paypal because they know it to be a great way to collect money (and they would be right), but Paypal falls short when compared to a donation specific service.

That’s where Anedot comes in. Continue reading →

Field Staffers: The Best Way to Save Time in 2014

Imagine you are walking away from a door after an unusually productive conversation with a voter. You’re glad to finally get some door-to-door campaigning done after waiting for over a week to get these printed walk books returned to you. Now that you have them, you’re hitting the streets again.

But you glance down to fill in the bubble for the last house on your scan sheet, you suddenly realize the bubble is already marked and you have been entering the wrong data for the wrong houses for quite a while.

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Door-to-Door Campaigning: Top 5 Tips Part II

On January 1, 2014, Tom Basile took office as Councilman for the Town of Stony Point, New York. As a result of a hard-fought campaign, Republicans took back control of the Town Board and now hold a 4-1 majority. Basile states, “One of the highlights was also one of the most difficult parts. I made a commitment to go door-to-door personally, to as many households as I possibly could and take my message directly to the voters. I started in July, walked after work, on weekends, and whenever I could going door-to-door to targeted homes in the district. I probably hit about 75% of the town over the course of the campaign.”

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