Why Events, and Event Data, Matter.
For longer than many of us can imagine campaign events and fundraisers have run in a very non-data rich environment. When I first started working on campaigns back in 1996, supporters attending campaign events were asked to fill out paper supporter cards which campaigns would toil over entering into their databases, sometimes never entering them at all.
As campaigns have matured and technology has allowed for greater efficiencies and functionalities, events, and data at events, have stayed in the slow lane of progress up until late. In 2012, the Romney campaign started to evolve this process by ticketing their 236 campaign rallies through the Eventbrite platform. Because of this, they were able to amass a data set of nearly every single person that not only registered in advance to come to the event, but also accounting for the people who actually showed up. Continue reading →
Voter Gravity Announces New Email, Survey, Event and Fundraising Integrations
Over the last generation, technology has changed our lives in ways we couldn’t have imagined. From personal photos that needed labs to develop film, to information seekers who relied on hours of scouring through books to find answers for the millions of tourists staring at maps to locate their destination, technology has made these once-complex tasks incredibly simple.
What has technology really done for us? Technology has saved us time. Time is one of the most precious commodities of the 21st century. With the time saved we can focus on a variety of other things that make us far more productive. Continue reading →
Using campaign technology correctly means accomplishing the gold standard in politics — live interactions with voters. While many campaigns (of all sizes) still use paper walk lists and pens when contacting voters, our clients are doing incredible things with our system. We’re seeing truly remarkable modern campaigning going on. Hats off to you!
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When you’re looking for images to use in your social media or websites, it’s important to note that you can’t just copy and paste images from your Google search. We all know this. But what’s the alternative? While we recommend purchasing graphics from sites like Bigstockphoto.com and iStockphoto.com, it’s always good to know you’re options. Continue reading →
Voter Gravity announced today that it has fully integrated with the Republican National Committee database.
“We’re excited about these API integrations,” said Ned Ryun, CEO of Voter Gravity. “This will allow any candidate or state party who chooses to use Voter Gravity on the front end to put data back in real time into the RNC.” Continue reading →
This piece is reposted from Pixels & Politics, originally published on July 31. Check out pixelsandpolitics.com for essays on technology, design, and growth marketing in the political industry.
Look, the Internet and its related technologies are a big deal, I get it.
In fact, the only person not to notice technology’s role in shaping our lives is likely to be found at the bottom of Mamie White’s mine shaft (she’s got three you know).
It’s gotten so bad that the average human being now carries at least 2.9 devices on them at all times.
In fact, there are now more people on this planet with a mobile phone than a toothbrush. Sad, especially during close conversations.
And, if those weren’t startling enough, in 2009 Google handled an estimated 1 billion search queries a day, generating almost 200 tons of CO2 and using more electricity in a year than almost two-thirds of the world’s nations.
So sorry Beyoncé, it’s obvious. Who runs the world? Tech…tech now runs the world. Continue reading →
Voters. How fickle we are. What makes us support one person, and not another? Even more interesting, what makes us change support from one person to another?
Voter Gravity has now conducted two Iowa flash polls in 2015. Those polls exclusively consist of voters who have participated in every Republican primary and general election since 2008. These are definitely the most consistent Republican voters in Iowa, and while we can’t know all the reasons why these voters are shifting loyalties, they most certainly are. Continue reading →
As someone who has helped quite a few candidates and non-profits get off the ground, I’ve found that the most obvious elephant in the room is the ability to gather funds.
I have used Anedot for every statewide non-profit I have worked with as well as small, local races. Here are a few reasons why I chose (and will continue to choose) Anedot.
Every campaign needs the ability to collect donations, this is pretty obvious, but not every campaign knows the best ways to go about doing it. Most campaigns default to Paypal because they know it to be a great way to collect money (and they would be right), but Paypal falls short when compared to a donation specific service.
That’s where Anedot comes in. Continue reading →
From the organization that brings you CPAC, the American Conservative Union presents Get Ready to Fight: Buckeye Boot Camp and Debate Watch Party. Join us for a day of training, speeches, and debate! The Cleveland, Ohio event on August 6 features grassroots training, speeches from presidential candidates, an opportunity to network, and more. Only two blocks from the FOX News Republican Primary Debate!
The FREE Buckeye Boot Camp is your opportunity to be equipped with the latest knowledge about how to win in 2016. Ned Ryun and Chris Littleton will presenting on the critical topics of campaign technology, social media activism and voter contact. Continue reading →
The likelihood that your campaign is using social media is pretty high. There’s an even higher chance that you are using Facebook since it’s the largest network in existence. A lot of campaigns think they are using their Facebook page appropriately, but in our experience, there are lots of areas where a campaign can improve.
A few ways you can improve your Facebook presence: use better pictures, share editorials/articles that you have opinions about, and advertise to connect with more people. Continue reading →