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Tag Archives for campaign technology

Campaign Hack: Creating a Better Target Audience

The Voter Gravity platform prides itself in a user-friendly interface and navigation. The newest adjustments to the look and feel only further emphasize our efforts to continually improve the system based on feedback and the needs of users. That said, here’s a quick insider’s campaign hack you may not have realized was available to make your list preparations even easier.

Campaign Hack: Creating a Single Umbrella Tag

While we provide many options for developing your target audience, whether for door-to-door efforts or phonebanking, it’s possible that from among selections of election histories, party affiliations, and other options you may find yourself wanting to reuse that same criteria over and over again. Rather than choosing from each individual field every time you load a new precinct to pare down which voters you wish to contact, you can eliminate those steps by developing a single umbrella tag.

Under the Voter Data menu selection choose Export List. From here, choose from the various options for building a target universe just as you normally would in other areas of the system. Remember, in this screen you don’t have to select geographic parameters if you want to encompass all voters from your account.

Voter Gravity Hack of the Month

After pressing Submit to apply those choices, you can scroll to the bottom of the page and select a tag, using Tag Filtered Voters, to label everyone. This of course requires you to first create that tag but, if you haven’t, it can easily be done under Manage in the menu sidebar and choosing System Tags.

Voter Gravity Hack of the Month

Having completed this process once, you’re set for building your walklists and phonebanking lists by now choosing this new tag as the sole defining criterion. Especially when constructing walklists, working precinct by precinct, establishing this simple model beforehand can save you a lot of time!

We hope this campaign hack will help you maximize every possible moment during your voter contact efforts. If you have any questions or requests for future tips and hacks, please email support@votergravity.com.

This is What Engineering Victory Looks Like

It’s been a busy and rewarding summer and fall for the Voter Gravity team. We crossed a lot of items off our 2015 bucket list and are consequently in a better position to serve you! It was a privilege to help campaigns soar across the finish line earlier this month. We’re already working with 2016 campaigns who are gathering voter data to fine tune their messaging and speak directly to their voters.
My favorite upgrades:

Continue reading →

New Text Messaging for Campaigns

In Voter Gravity’s ongoing quest to provide the best campaign management and voter contact platform in the market, we are very excited to announce that we now offer SMS and MMS messaging from within our system.

Texting is a particularly powerful medium because it has one of the highest open rates for any form of communication. Your message is delivered to voters in a medium they regularly use: a messaging app on their phone. Continue reading →

Simplifying Donations for Political Campaigns

Raising money should be the number one task for any political candidate. Making donations for political campaigns as smooth and integrated as possible puts the campaign on the road to success.

Last week we announced that Voter Gravity has fully integrated with best-in-business apps to bring our clients the most integrated experience possible. We are thrilled to offer an integration with Anedot, who unlike most online donation solutions, understands the needs specific to campaigns. Campaigns can use the Anedot donation tools on their websites or social media, and every donation will be automatically captured and stored in Voter Gravity. Continue reading →

Integrate Like Obama

Voter Gravity Announces New Email, Survey, Event and Fundraising Integrations

Over the last generation, technology has changed our lives in ways we couldn’t have imagined. From personal photos that needed labs to develop film, to information seekers who relied on hours of scouring through books to find answers for the millions of tourists staring at maps to locate their destination, technology has made these once-complex tasks incredibly simple.

What has technology really done for us? Technology has saved us time. Time is one of the most precious commodities of the 21st century. With the time saved we can focus on a variety of other things that make us far more productive. Continue reading →

Here’s What A Modern Campaign Looks Like

Using campaign technology correctly means accomplishing the gold standard in politics — live interactions with voters. While many campaigns (of all sizes) still use paper walk lists and pens when contacting voters, our clients are doing incredible things with our system. We’re seeing truly remarkable modern campaigning going on. Hats off to you!

Continue reading →

Voter Gravity Announces Integration with the RNC Database

Voter Gravity announced today that it has fully integrated with the Republican National Committee database.

“We’re excited about these API integrations,” said Ned Ryun, CEO of Voter Gravity. “This will allow any candidate or state party who chooses to use Voter Gravity on the front end to put data back in real time into the RNC.” Continue reading →

Integrate Voter Gravity with Hundreds of Apps

As we enter 2014, effectively utilizing campaign tech is more important than ever before. Winning elections first requires efficiently organizing the right resources. What’s worse than spending too many staff and volunteer hours on tasks that don’t result in votes? I believe it is critical to maintain a laser-sharp focus on the things that matter by simplifying tasks and eliminating disorder. Let’s stop cutting walk-lists that don’t make sense and drain the enthusiasm of valued volunteers by sending them to the wrong routes. Instead, start keeping track of tasks in one space, knowing in real-time when voters have been contacted, what their responses were, and who contacted them.

This is why I’m excited to share two of our most recent advances in using Voter Gravity to simplify your campaign:

1. Now They Talk to Each Other: All Web Apps Integrated

Voter Gravity is the first application in politics to integrate with Zapier, a service that makes your web apps talk to each other. Thanks to this ground-breaking integration, you can link Voter Gravity with over 250 other web applications, enabling you to use the website, email, and social tools you want without forcing you into a box. Some of the web apps include Gravity Forms (for WordPress), MailChimp, Emma, Constant Contact, Campaign Monitor, Eventbrite, and more. See the full directory of apps you can use here.

For current users, to begin using Voter Gravity and Zapier, contact our support team and we will get you set up! If you aren’t using Voter Gravity yet and would like to integrate voter data with your other web apps, what’s stopping you? Request a demo today!

2. Time is Money: All New Voter Search

Searching for contacts in Voter Gravity is now a quicker, easier process than ever before! This week we’ve launched an all-new search engine that will speed up voter lookups. The new search quickly pulls up voters by name or address. There’s only so much time in a day and this is part of an overall focus to make Voter Gravity lightening fast, which means making your campaign more efficient and productive.

Voter Gravity in Politico: GOP data firm adds big name

A new Republican technology firm has raised $2 million in new capital and is adding a veteran political hand to its board.

Voter Gravity, a campaign technology company building out a multiplatform voter contact tool, reported the partial close funding with the Securities and Exchange Commission last week, the firm’s CEO said.

Read the rest at Politico.com: http://www.politico.com/story/2013/12/voter-gravity-matt-schlapp-100644.html#ixzz2mWiFiAVJ

Catching Up on Campaign Tech

In the weeks following the 2012 elections, the post-mortems revealed how tech-savvy Obama’s re-election operation had been. The campaign built a revolutionary data-sharing platform and had more than 300 technologists and analysts on staff. In October of 2012, polls were showing a very close race, and the president’s approval rating hovered near 50 percent. So on election night, when battleground states began falling like dominoes into Obama’s column, and when Romney came up 126 electoral votes short, many people right of center were stunned.

Virginia’s gubernatorial elections just weeks ago offered the first test of whether the GOP had learned its lessons from 2012—and an honest assessment shows more work to be done. Democrat Terry McAuliffe scaled down Obama’s model, contracting with BlueLabs, an analytics and data company started by some of Obama for America’s senior analytics staff, and fundraising and get-out-the-vote firm NGP VAN to model and target Virginians. McAuliffe ultimately won by less than 2.5 percent.

Republicans need to do better.

Read the full article on Spectator.org.