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Tag Archives for smart campaigning

Campaign Hack: Creating a Better Target Audience

The Voter Gravity platform prides itself in a user-friendly interface and navigation. The newest adjustments to the look and feel only further emphasize our efforts to continually improve the system based on feedback and the needs of users. That said, here’s a quick insider’s campaign hack you may not have realized was available to make your list preparations even easier.

Campaign Hack: Creating a Single Umbrella Tag

While we provide many options for developing your target audience, whether for door-to-door efforts or phonebanking, it’s possible that from among selections of election histories, party affiliations, and other options you may find yourself wanting to reuse that same criteria over and over again. Rather than choosing from each individual field every time you load a new precinct to pare down which voters you wish to contact, you can eliminate those steps by developing a single umbrella tag.

Under the Voter Data menu selection choose Export List. From here, choose from the various options for building a target universe just as you normally would in other areas of the system. Remember, in this screen you don’t have to select geographic parameters if you want to encompass all voters from your account.

Voter Gravity Hack of the Month

After pressing Submit to apply those choices, you can scroll to the bottom of the page and select a tag, using Tag Filtered Voters, to label everyone. This of course requires you to first create that tag but, if you haven’t, it can easily be done under Manage in the menu sidebar and choosing System Tags.

Voter Gravity Hack of the Month

Having completed this process once, you’re set for building your walklists and phonebanking lists by now choosing this new tag as the sole defining criterion. Especially when constructing walklists, working precinct by precinct, establishing this simple model beforehand can save you a lot of time!

We hope this campaign hack will help you maximize every possible moment during your voter contact efforts. If you have any questions or requests for future tips and hacks, please email support@votergravity.com.

Your Campaign Blog Needs These Five Things

Your Campaign Blog

Most campaigns struggle with getting their message to their constituents. The hot topics of the day or single issue voters can really derail a campaign’s ability to adequately get their message across without being sidetracked. If this is the case with your campaign, your website, and specifically your campaign blog, needs to become the place where people can get your opinion and views about issues that are important to the office for which you are running. Here are five ways to improve your campaign blog. Continue reading →

This is What Engineering Victory Looks Like

It’s been a busy and rewarding summer and fall for the Voter Gravity team. We crossed a lot of items off our 2015 bucket list and are consequently in a better position to serve you! It was a privilege to help campaigns soar across the finish line earlier this month. We’re already working with 2016 campaigns who are gathering voter data to fine tune their messaging and speak directly to their voters.
My favorite upgrades:

Continue reading →

Fiorina Leads in NH in Post-CNN Debate Poll

All the talking heads were talking about Carly Fiorina’s debate performance, but were the voters of New Hampshire impressed as well?

Yes, they were.

In Voter Gravity’s latest presidential flash poll through touchtone phone responses, we surveyed 2,839 New Hampshire Republican Primary Voters the day after the CNN Debate, and they put Carly Fiorina in the top spot at 22%. Continue reading →

Simplifying Donations for Political Campaigns

Raising money should be the number one task for any political candidate. Making donations for political campaigns as smooth and integrated as possible puts the campaign on the road to success.

Last week we announced that Voter Gravity has fully integrated with best-in-business apps to bring our clients the most integrated experience possible. We are thrilled to offer an integration with Anedot, who unlike most online donation solutions, understands the needs specific to campaigns. Campaigns can use the Anedot donation tools on their websites or social media, and every donation will be automatically captured and stored in Voter Gravity. Continue reading →

4 Ways to Leverage Your Political Events with Eventbrite

Why Events, and Event Data, Matter.

For longer than many of us can imagine campaign events and fundraisers have run in a very non-data rich environment. When I first started working on campaigns back in 1996, supporters attending campaign events were asked to fill out paper supporter cards which campaigns would toil over entering into their databases, sometimes never entering them at all.

As campaigns have matured and technology has allowed for greater efficiencies and functionalities, events, and data at events, have stayed in the slow lane of progress up until late. In 2012, the Romney campaign started to evolve this process by ticketing their 236 campaign rallies through the Eventbrite platform. Because of this, they were able to amass a data set of nearly every single person that not only registered in advance to come to the event, but also accounting for the people who actually showed up. Continue reading →

Integrate Like Obama

Voter Gravity Announces New Email, Survey, Event and Fundraising Integrations

Over the last generation, technology has changed our lives in ways we couldn’t have imagined. From personal photos that needed labs to develop film, to information seekers who relied on hours of scouring through books to find answers for the millions of tourists staring at maps to locate their destination, technology has made these once-complex tasks incredibly simple.

What has technology really done for us? Technology has saved us time. Time is one of the most precious commodities of the 21st century. With the time saved we can focus on a variety of other things that make us far more productive. Continue reading →

Here’s What A Modern Campaign Looks Like

Using campaign technology correctly means accomplishing the gold standard in politics — live interactions with voters. While many campaigns (of all sizes) still use paper walk lists and pens when contacting voters, our clients are doing incredible things with our system. We’re seeing truly remarkable modern campaigning going on. Hats off to you!

Continue reading →

Voter Gravity Announces Integration with the RNC Database

Voter Gravity announced today that it has fully integrated with the Republican National Committee database.

“We’re excited about these API integrations,” said Ned Ryun, CEO of Voter Gravity. “This will allow any candidate or state party who chooses to use Voter Gravity on the front end to put data back in real time into the RNC.” Continue reading →

Carson and Fiorina Top Voter Gravity Iowa Flash Poll

 

Voters. How fickle we are. What makes us support one person, and not another? Even more interesting, what makes us change support from one person to another?

Voter Gravity has now conducted two Iowa flash polls in 2015. Those polls exclusively consist of voters who have participated in every Republican primary and general election since 2008. These are definitely the most consistent Republican voters in Iowa, and while we can’t know all the reasons why these voters are shifting loyalties, they most certainly are. Continue reading →